Mother, marketer, storyteller, creator.
Social Portfolio
Integrated Campaigns
Instagram at Eventbrite was my favorite kind of playground: high-craft, high-culture, high-stakes. I wrote punchy copy that felt native to the feed; sourced user-generated content that made the brand feel like a love letter to event-goers; built ads that performed without feeling like ads; ran tag-a-friend giveaways for organic momentum; commissioned custom photography and illustration to elevate the visual identity; developed Instagram Story strategy from the ground up; and coordinated influencer campaigns that stretched the brand beyond paid.
Video
Video is where I get to bring big creative ideas to life. I've concepted original video series from scratch; cast diverse, on-camera talent (from execs to interns to communities of employees); briefed videographers, editors, and production agencies with clear creative intent; produced on set day of; and directed edits from rough cuts to final export. My favorite work lives at the intersection of trend-native format and internal culture—content that feels less like corporate video and more like something worth watching.
